Inspiration, Products

Olle Eksell Cocoa Eyes

Ashleigh Leech Someform Olle Eksell Cocoa Eyes Ashleigh Leech Someform Olle Eksell Cocoa Eyes Ashleigh Leech Someform Olle Eksell Cocoa Eyes Ashleigh Leech Someform Olle Eksell Cocoa Eyes Ashleigh Leech Someform Olle Eksell Cocoa Eyes Ashleigh Leech Someform Olle Eksell Cocoa Eyes
Thanks to my dear friend Sofia and the Swedish postal service, I’ve finally got one of these posters in my hot little hands. In 1888 the Malmö Chocolate and Confectionary Factory was started by Emil Nissen and his family. The company was soon renamed Mazzetti and the manufacturers best known product became a cocoa powder called Ögoncacao (Cocoa Eyes).

In 1954 the company commissioned Swedish graphic designer Olle Eksell for one of his very first jobs – to refresh the existing Ögoncacao logo. His design went on to become one of the most recognizable icons in Sweden. In 1999 the iconic logo was used on the exhibition poster for a show of Eksell’s work at the Form Design Center in Malmö. Ever since, I’ve often spotted these monochrome eyes appearing in Scandinavian interiors.

Images: 1. Mima  2. Trendenser  3. Varpunen  4. Bolaget  5. My Dubio  6. Modern Findings  7. Design Sponge  8. Trendenser  9. Varpunen  10. En Mammas Dag  11. Noe Pa Hjertet  12. Helt Enkelt

For orders: Form Design Center

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3 Comments

  • Reply Emily October 1, 2013 at 2:07 pm

    Love it. Sometimes I feel like the Ögoncacao eyes are judging me when I go back for a second hot chocolate!

  • Reply Maria antonieta April 18, 2014 at 11:42 pm

    Hello
    My name is Maria antonieta I am from chile south America
    How can I gets this poster
    Is possible you send me?
    I want to how much this is coast
    Thank a lot
    Sincerly
    Maria antonieta

  • Leave a Reply to Maria antonieta Cancel Reply